By July 11, 2011

Can’t Find South Beach Living Protein Fit Bars? Try Snackwell’s Cereal Bars

I have liked the South Beach Living Protein Fit bars for a long time. I used them as one of many “eating events” throughout the day, and they were instrumental in either putting on or taking off weight for the last several years. They were tasty, had relatively high protein content compared to other “meal replacement” or “breakfast” bars, and were pretty inexpensive. I had a recurring Amazon.com subscription for peanut butter, cinnamon raisin, and maple nut flavors. I had a four-pack of each delivered every month.

Until about two or three months ago, when my automatic renewals started getting delayed. I noticed that Amazon was out of stock for most flavors, with a few vendors gouging at $44 a pack, or about $11 per box of five bars. The bars usually go for between $2.50 and $3.50 a box.

Even the South Beach product site was worrisome — there was a large splash page proclaiming the South Beach bars line was being “reimagined.” I didn’t know what that meant except that I wasn’t going to be putting any yummy bars in my tummy any time soon.

I wasn’t sure what I was going to do, until I read a rumor on the Internet. Snackwell’s Cereal Bars were actually the same as the South Beach bars, but under a different name.

Both Snackwell’s and South Beach are made by Kraft, under the Nabisco brand. I bought a box of peanut butter Snackwell’s at Wal-Mart for about $2.50 before tax. The nutritional information was identical, from the amount of calories and protein per bar to the order of the ingredients. The only difference between the two was the packaging and that the Snackwell’s had slightly less sodium.

Here are some side-by-side photos of the South Beach Protein Fit peanut butter bar next to the Snackwell’s cereal bar doppelganger.

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This is about the only difference between the two bars.

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The South Beach bar is on top. It looks shorter than the Snackwell’s version. I am not sure if that’s because the bars are actually shorter, or if the delivery from Amazon sat in the sun and melted the bars somewhat.

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The bars are the same thickness. It’s hard to tell from the photo, but the Snackwell’s cereal bar appears to have some larger pieces / chunks than the South Beach original. I also think the peanut butter “drizzles” are more prominent on the Snackwell’s. However, the appearance of the South Beach bar is consistent with slight melting, so perhaps I’m imagining things.

The two bars tasted exactly the same. Which was good for me, since I was hungry.

The only downside to the Snackwell’s is that they aren’t widely available at Amazon.com yet. Cinnamon raising is the only type in stock out of the most recently available flavors (peanut butter, maple nut, cinnamon raisin, chocolate, and cranberry almond). However, as of last Saturday Amazon was taking orders for recurring delivery via their subscription model. I saved an additional 15% off, and will get a four-pack every month … just like with the South Beach Protein Fit bars.

Give the Snackwell’s cereal bars a try if you liked the South Beach Protein Fit bars as much as I did but couldn’t find them anywhere. They appear to cost about the same (maybe even a little less) and are nutritionally and deliciously the same as their white box predecessors.

Strongly recommended

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8 Comments on "Can’t Find South Beach Living Protein Fit Bars? Try Snackwell’s Cereal Bars"

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  1. Hallie Taylor says:

    I am SOO glad I found this!! I have been a huge fan of South Beach bars for years and have been very distraught that I couldn’t find them anymore. I started getting Kashi TLC bars but the taste was just not that good even though the nutrition levels were comparable if not better. My husband bought me the Snackwell’s hoping they might suffice & said the Nutritional facts seemed to be about the same as SB so it’s nice to see someone else already did the research! I believe they are exactly the same! Yayyy!!!!

  2. jjbryan says:

    Thank you so much!!! I’ve been skipping breakfast for months since my south beach bars disappeared off the shelves.

  3. Teri says:

    Thanks so much! I have also subscribed! Whew, what a relief!

  4. Debbie says:

    Thanks so much for this article! My daughter loves these bars for in-between classes when she doesn’t have time for a meal, and when I couldn’t find the SB ones, I was upset. But I just went to my local CVS and bought out their inventory of the Snackwell bars!

  5. mary stewart says:

    Aldi is a discount grocery store that is cousin to trader Jo’s and they have just started carrying the same protein bars as South Beach. Milville Protein Cereal bars–I’ve only seen cin. raison and peanut butter–my daughter is diabetic and these are perfect for a “free snack”– we are so glad to find them and they are $2.50 a box.

  6. Maggie says:

    Thank you so much for publishing this. Like the others, I was out of South Beach and searching everywhere for them.. Finally had found a breakfast bar I actually liked! I bought some from amazon and plan to look for more at CVS, which is where I had been getting the old ones.. Thanks again so very much.

  7. shawn says:

    Thank you so much! I just almost bought $50 worth of South Beach bars on Amazon because I haven’t been able to find them anywhere – even online they are out of stock most places.

  8. Susan says:

    I found this nearly one year after it was posted and it is still very useful info. Thanks!

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