I have liked the South Beach Living Protein Fit bars for a long time. I used them as one of many “eating events” throughout the day, and they were instrumental in either putting on or taking off weight for the last several years. They were tasty, had relatively high protein content compared to other “meal replacement” or “breakfast” bars, and were pretty inexpensive. I had a recurring Amazon.com subscription for peanut butter, cinnamon raisin, and maple nut flavors. I had a four-pack of each delivered every month.
Until about two or three months ago, when my automatic renewals started getting delayed. I noticed that Amazon was out of stock for most flavors, with a few vendors gouging at $44 a pack, or about $11 per box of five bars. The bars usually go for between $2.50 and $3.50 a box.
Even the South Beach product site was worrisome — there was a large splash page proclaiming the South Beach bars line was being “reimagined.” I didn’t know what that meant except that I wasn’t going to be putting any yummy bars in my tummy any time soon.
I wasn’t sure what I was going to do, until I read a rumor on the Internet. Snackwell’s Cereal Bars were actually the same as the South Beach bars, but under a different name.
Both Snackwell’s and South Beach are made by Kraft, under the Nabisco brand. I bought a box of peanut butter Snackwell’s at Wal-Mart for about $2.50 before tax. The nutritional information was identical, from the amount of calories and protein per bar to the order of the ingredients. The only difference between the two was the packaging and that the Snackwell’s had slightly less sodium.
Here are some side-by-side photos of the South Beach Protein Fit peanut butter bar next to the Snackwell’s cereal bar doppelganger.
This is about the only difference between the two bars.
The South Beach bar is on top. It looks shorter than the Snackwell’s version. I am not sure if that’s because the bars are actually shorter, or if the delivery from Amazon sat in the sun and melted the bars somewhat.
The bars are the same thickness. It’s hard to tell from the photo, but the Snackwell’s cereal bar appears to have some larger pieces / chunks than the South Beach original. I also think the peanut butter “drizzles” are more prominent on the Snackwell’s. However, the appearance of the South Beach bar is consistent with slight melting, so perhaps I’m imagining things.
The two bars tasted exactly the same. Which was good for me, since I was hungry.
The only downside to the Snackwell’s is that they aren’t widely available at Amazon.com yet. Cinnamon raising is the only type in stock out of the most recently available flavors (peanut butter, maple nut, cinnamon raisin, chocolate, and cranberry almond). However, as of last Saturday Amazon was taking orders for recurring delivery via their subscription model. I saved an additional 15% off, and will get a four-pack every month … just like with the South Beach Protein Fit bars.
Give the Snackwell’s cereal bars a try if you liked the South Beach Protein Fit bars as much as I did but couldn’t find them anywhere. They appear to cost about the same (maybe even a little less) and are nutritionally and deliciously the same as their white box predecessors.