Let’s play a game. Pretend you are shopping for a Star Modelo B 9mm pistol on the Web site of Southern Ohio Guns, a major firearms distributor. You have an account with them. You see some handguns as listed as “out of stock,” and other handguns have a price next to them.
You click on the “Star Bm 9MM Blue W/1 8Rnd Mag” link and see this:
Question: Is the Star Modelo B 9mm available for purchase?
If you answered “yes,” then you are wrong. Nine days after playing my order, I received this email:
Unfortunately, we are out of stock on both items you were wanting. Is there another item you might be interested in? Please email me at sales@southernohiogun or contact me at ext XXX if you have any questions. I am sorry for the inconvenience. Thanks, SOG, Txxxx
(I x-ed out the extension and name on purpose).
Now, SoG just relaunched their Web site not too long ago, and it has a bunch of really cool features. It has a wish list, a recently ordered list, and a recently viewed list. As a Web usability nerd, these things really impress me. What doesn’t impress me is a sketchy inventory system. If the Star (and the other firearms I ordered, omitted for this write up) were out of stock, then why aren’t they listed as such, when there other items are listed as out of stock?
I don’t mind that the majority of their items don’t have pictures, and understand the new site is coming online gradually …. But why not just wait a little longer to make everything right, including the inventory status?
Also, why should I wait nine calendar days to be told my items are out of stock?
The new SoG may look better and have cool features, but until the inventory status is updated I won’t place another order from them. Shame.